My love for art and computers began early. As a child, I used our old IBM to create cards and other projects. In college, detailed illustrations accompanied my meticulously typed notes. This passion for visual organization continued through adulthood. While raising my sons, I found myself frustrated by the lack of unique party supplies. So, I began designing my own, fueled by a desire for both creativity and personalization.

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My natural inclination towards organization is legendary. A friend once joked that my life was color-coded and alphabetized – and they weren't far off! This love of order even led me to consider wedding planning. The idea of helping someone orchestrate their dream celebration perfectly resonated deeply. However, finding planners that truly met my organizational needs proved equally challenging. The solution? I started creating my own!

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In July 2009, shortly after welcoming my first son, I began selling my designs to family and friends. Stepping away from the workforce to stay home with my child, I craved a creative outlet. Designing provided the perfect escape and a way to tap into my true passion. The birth of my third son spurred me to take a leap of faith – launching my Etsy shop, "kreations by kristy," in 2014. As my business flourished, so did my family. The arrival of my fourth son (yes, four!) led to a brand refresh. "seeley LANE design" honors all four boys: Levi, Amos, Noah, and Ethan. They are the heart and soul behind the birthday printables I create!